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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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Mar 2, 2014

In this episode, I interview Arthur Hughes, founder of The Database Marketing Institute, Ltd.  From IBM to Nestle’, Arthur has helped set up databases for companies with massive market share and he’s helped them market “at scale.”

In this interview - Arthur shares his perspectives on smart email marketing...