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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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  2. Determining Buyer Persona & Important Startup Marketing Details- featuring Douglas Burdett

Determining Buyer Persona & Important Startup Marketing Details- featuring Douglas Burdett

Apr 20, 2014

In this episode, I interview Douglas Burdett who is the founder of Artillery Marketing.

Douglas discusses the importance of "zero'ing in" on buyer persona along with the nuances & key differences of marketing B2B vs. B2C.

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For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property:

http://www.TechEmergence.com

Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness:

 http://www.SentientPotential.com