Apr 30, 2017
One of the most clear insights from our recent consensus in marketing and advertising was that companies who have more digital touch points along the path to conversion—and more conversion in general—have an advantage when applying AI and ML technologies. In this week's episode, Scopely Co-Founder Ankur Bulsara shines a light on this dynamic and describes how gaming companies are taking advantage of digital trails and applying machine learning technologies. We don't cover much gaming on the TechEmergence podcast, so this interview is a bit off the beaten path. Bulsara speaks about how dialed-in and instrumented the mobile gaming environment is and how data is used to leverage higher conversions over time, as well as how Scopely's systems are set in place to ensure success of their business model. We think his insights on how gaming companies leverage higher conversions with (and without) machine learning can serve as an analogy for companies in other industries that are considering how to set in place similar, optimal digital processes over time.