Preview Mode Links will not work in preview mode

The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

Subscribe to Emerj's weekly AI newsletter by downloading our "Beginning with AI" PDF guide

Mar 24, 2020

When it comes to applying AI in the enterprise, it's useful to get the perspectives of companies that have bought AI products before. But it's also useful to get the perspective of companies that have sold AI.  They have an idea of what it's like when a company buys AI for the wrong reasons and when a company buys AI for the right reasons.

This week we speak with Don Vadakan, Head of Sales at Fractal Analytics. He gives his advice for vendors and service providers that are selling AI in the enterprise, including how to attract attention from potential buyers the right way. His advice is also applicable to enterprise leaders thinking about working with vendors.

If you're selling AI into the enterprise, be sure to download our B2B AI Lead Generation Guide at emerj.com/b2b1