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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption. Subscribe to Emerj's weekly AI newsletter by downloading our "Beginning with AI" PDF guide here: https://emerj.com/aik

May 11, 2026

AI enthusiasm has outpaced enterprise readiness, leaving many organizations stuck with pilots that work in the lab but fail to deliver meaningful value in production. In this episode, Lawrence Whittle, Chief Strategy Officer at HTEC Group, joins Emerj’s Marilie Fouché to examine how the gap between individual users, isolated use cases, and true end‑to‑end sequences prevents companies from moving beyond experimentation. He highlights the practical shifts required — smaller real deployments, tighter scopes, faster iteration cycles, and integrated expertise — to build momentum and translate AI concepts into tangible business results. This episode is sponsored by HTEC. Learn how brands work with Emerj and other Emerj Media options at go.emerj.com/partner