Sep 4, 2026
For AI systems built into vehicles, robots, and industrial
equipment, being smart isn't enough — the difference between
success and failure often comes down to whether real-time
performance was designed in from the start or added on afterward.
In this episode, Drew Barbier, Vice President, IP Business Unit at
MIPS, breaks down why starting with the software workload, rather
than the hardware, produces measurably better outcomes in real-time
compute design. The conversation covers a real-world example of a
three-to-five-times performance gain from workload-first design,
what changes on a team's side when real-time becomes a starting
requirement instead of an afterthought, and how leaders can tell
within six months whether their approach is working.
Learn how to structure landing pages for higher conversion,
and how to use self-qualification systems to prioritize high-intent
leads. Download our free PDF report, “B2B AI Lead Generation
Guide,” at emerj.com/aig1