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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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  2. Can AI Write Email Subject Lines Better Than Humans? - With Parry Malm of Phrasee

Can AI Write Email Subject Lines Better Than Humans? - With Parry Malm of Phrasee

Feb 25, 2020

This week, we explore a novel use-case of AI in marketing: copywriting. Can AI write a better email subject line or social media post than a human being? Sometimes, the answer is yes.

We interview Parry Malm, CEO of Phrasee, an AI company that got its start optimizing email subject lines with AI. Parry speaks with us about this particular AI capability and how it will impact the future of marketing.

If you have an interest in discovering more about the AI use-cases in your industry, watch the 2-minute video about our AI Opportunity Landscape Service at emerj.com/aiol.