We spoke with Robert Golladay, General Manager, Europe at CognitiveScale, which offers AI software that helps both wealth advisors personalize insights and identify new opportunities for clients. According to Golladay, AI is being applied to wealth management services in two areas today:
- Personalization: Helping financial advisors identify the investment preferences of a client and provide personalized advice to a degree that was not possible before. This might involve taking into account factors such as declared, observed, and inferred information around client goals or attitude towards risk.
- Engagement: Helping wealth advisors communicate the most relevant insights for a client at a preferred time and channel.